FACE MASKS
CONCRETE & WOOD HOME DECOR
POTTERY
made by deborah
BUILT NEW E-COMMERCE STORE FROM $0 TO $250K IN REVENUE OVER 5 MONTHS
SALES CHANNELS: ETSY, AMAZON, FAIRE
OWNED PROCESS FROM IDEATION TO FULFILLMENT
BUSINESS STRATEGY
CONTENT CREATION
HANDMADE GOODS
SOCIAL MEDIA MANAGEMENT
PRODUCT DEVELOPMEMT
ProducT photography
PRICING STRATEGY WITH 60% MARGINS
BUILT OUT PRODUCTION LINE
MANAGED 38 1099 CONTRACTORS
THIS PROJECT HAS BEEN MY MOST SUCCESSFUL BUSINESS TO DATE. I WAS SELLING A FEW PIECES OF HANDMADE GOODS HERE & THERE AS A HOBBY WHEN I RECEIVED AN EMAIL FROM ETSY STATING THAT FACE MASK WAS THE MOST SEARCHED TERM & THEY NEEDED MORE SELLERS TO SELL THEM. I IMMEDIATELY PIVOTED & WITHIN A FEW HOURS HAD A PROTOTYPE I PHOTOGRAPHED, PRICED, & LISTED. WITHIN 4 HOURS OF LISTING, I HAD ORDERS FOR 500 FACE MASKS. WITHIN 2 WEEKS I EXPANDED OPERATIONS TO A LEASED WAREHOUSE SPACE. WITHIN 3 weeks amazon had put my original online store (concrete and wood home decor) on their home page, which blew up sales.
this was at the very beginning of the covid pandemic, before other sellers had begun to really start selling masks. i was able to hop on it early, get my products on the home pages of etsy & amazon, & utilize what I had learned from selling in the handmade sector to make an uncertain situation profitable. I LEARNED A LOT OF LESSONS FROM THIS VENTURE & BUILT MY OWN SELF-CONFIDENCE IN MY E-ECOMMERCE ABILITIES.
This business continues to be a passion project for me, ebbing and flowing as I have the desire and the time. it’s a creative outlet for me and my medium changes as i
Category
Amazon · Content Creation · E-Commerce · Etsy · Photography · Pricing Strategy · Product Development · Shopify · Social Media Management · Web Design · Website Management · Wordpress



















